Ayça Ulutaş has a BA degree in Business Administration from Istanbul University and received her Master of Science degree in Integrated Marketing Communications from San Francisco Golden Gate University. She started her professional career in a public relations agency in 2006 and continued to work as a Marcom M. in many leading brands of the technology industry until 2014. Today she is a PhD candidate in Communication at Istanbul Bilgi University. Her academic interests include digital media and communication, gender studies and transformative consumer research.