Imane Echcherki is a Doctoral student at Université Chouaib Doukkali in El Jadida, Morocco. My research focuses on the intersection of social media use, citizenship, and democratic values. Affiliated with the Intercultural Representations, Languages, Communication, Discourse Analysis, and Translation research lab, my doctoral thesis employs a social semiotic approach to analyze digital behavior. My work on the role of social media influencers in shaping public discourse was presented at the "Leadership in the Digital World" conference. The presented paper examined how influencers mobilized young people to vote in the 2021 Moroccan elections.