Mitrajit Biswas is presently a research student of management at O.P. Jindal Global Business School. The areas of interests are branding. marketing communication and international relations. I have completed my Masters in Marketing and Masters of Philosophy in Foreign Policy from Calcutta University. I have published a few papers in open access journals related to branding and international relations. I had been a recipient of Calcutta University Travel endowment scholarship as well as the EU Erasmus Mundus Scholarship. My Masters dissertation in Marketing was on Sports branding and its economic impact and in M.Phil. on India-EU relations respectively with distinction awarded.