Müge Hasbay Öztunç worked as a Marketing Manager in multinational companies and in different sectors (beverage, hygienic products, heating systems, industrial kitchen). Throughout her career, she managed the launching of many products and developed brand and communication strategies. Öztunç also works on new product development and has her own product patent. After graduating from Ege University Faculty of Communication, Öztunç completed her master's degree at the same university. (Thesis on "Sponsorships in the Integrated Marketing Communication Process"). She completed her MBA program in the field of "Production Management and Marketing" in Marmara University Faculty of Economics and Administrative Sciences.

Research Areas: Consumer culture and Lifestyles, Social Classes, Semiotic, Brand Communication, Marketing Communication