Paulo M. Barroso, Assistant Professor at the Polytechnic Institute of Viseu, Portugal (College of Education, Department of Communication and Art), teaching Semiotics, Sociology of Communication, Strategic Communication, Theories of Communication, and Ethics; integrated researcher at the Investigation Centre in Communication, Information and Digital Culture (CIC-Digital) at the Faculty of Social Sciences and Humanities, New University of Lisbon; BA, MA and PhD in Communication Sciences.