Roland-Mihai Impuscatu is a Ph.D. researcher at the University of Bucharest, where he investigates emotional and functional persuasion strategies in communication, with a strong focus on the digital field. With over six years of experience in communication, digital, and
creative fields as a Creative and Marketing Manager, his research interests include digital human engagement, transformational and informational communication, artificial intelligence, and emotional digital persuasion. He is currently a Ph.D. collaborator at the University of
Bucharest`s Faculty of Journalism and Mass Communication, teaching PR, Digital Communication, Digital Video, and Advertising.