Serhat Akkılıç has earned his Ph.D. degree in Communication from Istanbul Bilgi University (2020), BSc degree from Istanbul Technical University (1992) and MBA from Koç University (1998). As a marketing communications professional, he co-founded one of Turkey’s leading digital communications companies in 1999 and he is currently leading HAVAS creative group. He taught undergrad level Communication Design course and currently co-lecturing MBA-level Digital Transformation courses at Istanbul Bilgi University, while serving the industry as a member of the Board of Directors in Turkish Advertising Foundation.